Wine Consumer Flavour Preferences
نویسنده
چکیده
Wine companies have recognized the need to better understand consumer preferences to sustain and develop their business in a competitive global market. Such an understanding allows wineries to design wine styles that better respond to consumer needs, wants, and expectations. Current knowledge about the development of preference for foods and beverage supports the fact that a particular wine style won’t appeal to every wine consumer, considering the biological, cultural, and genetic variability existing among individuals. The intrinsic aromatic properties are only one component affecting preference. Extrinsic factors such as bottle label design or promotional cues are determinant in wine choice and purchase behaviour. This paper reviews the current hypotheses for developing preference for wine, focusing on the sensory and cognitive dimensions affecting eventually consumer purchase and consumption behaviours.
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